Peter Weyland of Prometheus Makes a Surprise Appearance at TED
The innovative viral campaign for Ridley Scott 's Prometheus storms the internet in the form of a TEDtalks.
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Game Of Thrones: Always Support The Bottom
A breakdown of the stellar panel on the wildly successful HBO series at last week's Transmedia NYC Meetup.
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Engagement: Is TV Finally Ready For A New Metric?
Frank Rose, the author West of Eden and The Art of Immersion speculates on whether Social Engagement can help your favorite shows stay on the air.
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Why is Transmedia Like a Walk in Patagonia?
The more we expand the definition of transmedia, the richer the range of storytelling options we will find available to us.
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From PotterWar to Pottermore
The normally tech-phobic author of the Harry Potter series proves her ability to evolve with the online world of Pottermore.
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"That's Brisk, Baby!": What Needs to Happen for Branded Content to Work
Through recent clever "advertainments," branded content from credible filmmakers seems to be the answer to outdated advertising.
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The Art of Immersion: Fear of Fiction
No matter what the technology, it always seems dangerously immersive at first.
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The Art of Immersion: The Star Wars Generation
How the people running Hollywood today were shaped by events that took place a long time ago in a galaxy far, far away.
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