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TRIBECA TALKS

TRIBECA TALKS: INDUSTRY -- TOOLS OF THE TRADE: ALTERNATIVE DISTRIBUTION, MARKETING 2.0, AND BEYOND SPONSORED BY THE HOLLYWOOD REPORTER

PANEL 90 Minutes Panel Premiere
FILM GUIDE TRIBECA TALKS: INDUSTRY -- TOOLS OF THE TRADE: ALTERNATIVE DISTRIBUTION, MARKETING 2.0, AND BEYOND SPONSORED BY THE HOLLYWOOD REPORTER
With the emergence of innovative strategies such as marketing on Facebook or digitally distributing on YouTube, the old studio-driven business model of film distribution and marketing has been turned on its head. There are now multiple ways that filmmakers can control what happens to their film, so how do they come up with the best formula for success? Does one size fit all?

This panel will explore a number of key marketing and distribution strategies available to both short and feature filmmakers. Panelists include 42West partner Cynthia Swartz, YouTube Entertainment Marketing Manager Sara Pollack, filmmaker and Festival alum Jon Reiss (Bomb It, TFF '07), Oscilloscope Pictures Partner David Fenkel, IFC Films Vice President of Theatrical and Home Entertainment Ryan Werner, and Tribeca Enterprises Chief Creative Officer Geoff Gilmore. Moderated by The Hollywood Reporter's Steven Zeitchik.
Special Note


Tuesday
, April 28, 2:00 pm
@SVA Theater (333 West 23rd Street), Theater 2

 RSVP for this event on Facebook

 


Film Info
  • Section:
    Tribeca Talks
  • Year:
    2009
  • Length:
    90 minutes
  • Language:
    English
  • Country:
  • Premiere:
    Panel

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