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FILM GUIDE ARCHIVE PANEL

TRIBECA TALKS: INDUSTRY -- TOOLS OF THE TRADE: ALTERNATIVE DISTRIBUTION, MARKETING 2.0, AND BEYOND SPONSORED BY THE HOLLYWOOD REPORTER

TFF 2009
FILM GUIDE ARCHIVE TRIBECA TALKS: INDUSTRY -- TOOLS OF THE TRADE: ALTERNATIVE DISTRIBUTION, MARKETING 2.0, AND BEYOND SPONSORED BY THE HOLLYWOOD REPORTER [TFF 2009]
With the emergence of innovative strategies such as marketing on Facebook or digitally distributing on YouTube, the old studio-driven business model of film distribution and marketing has been turned on its head. There are now multiple ways that filmmakers can control what happens to their film, so how do they come up with the best formula for success? Does one size fit all?

This panel will explore a number of key marketing and distribution strategies available to both short and feature filmmakers. Panelists include 42West partner Cynthia Swartz, YouTube Entertainment Marketing Manager Sara Pollack, filmmaker and Festival alum Jon Reiss (Bomb It, TFF '07), Oscilloscope Pictures Partner David Fenkel, IFC Films Vice President of Theatrical and Home Entertainment Ryan Werner, and Tribeca Enterprises Chief Creative Officer Geoff Gilmore. Moderated by The Hollywood Reporter's Steven Zeitchik.
With the emergence of innovative strategies such as marketing on Facebook or digitally distributing on YouTube, the old studio-driven business model of film distribution and marketing has been turned on its head. There are now multiple ways that filmmakers can control what happens to their film, so how do they come up with the best formula for success? Does one size fit all?

This panel will explore a number of key marketing and distribution strategies available to both short and feature filmmakers. Panelists include 42West partner Cynthia Swartz, YouTube Entertainment Marketing Manager Sara Pollack, filmmaker and Festival alum Jon Reiss (Bomb It, TFF '07), Oscilloscope Pictures Partner David Fenkel, IFC Films Vice President of Theatrical and Home Entertainment Ryan Werner, and Tribeca Enterprises Chief Creative Officer Geoff Gilmore. Moderated by The Hollywood Reporter's Steven Zeitchik.
Film Information
Year: 2009
Length: 90 minutes
Language: English
Country: USA
Premiere: Panel
Special Note


Tuesday
, April 28, 2:00 pm
@SVA Theater (333 West 23rd Street), Theater 2

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