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FESTIVAL ARTICLE

Announcing Tribeca Interactive & Interlude: A Music Film Challenge

Attention storytellers: starting today, you are invited to create an interactive music film for songs by Damon Albarn, Aloe Blacc, and Ellie Goulding, with the winning videos showcased at TFF2014!

Tribeca Film Festival®, The Lincoln Motor Company®, Interlude and Genero.tv are pleased to announce that we will launch "Tribeca Interactive: A Music Film Challenge" at the 2014 Festival. 

Beginning today, digital storytellers can create an interactive music film from their choice of three music tracks: "Heavy Seas of Love" by Damon Albarn from his forthcoming album; "Ticking Bomb" by Aloe Blacc, or "Dead in the Water" by Ellie Goulding (which is featured in the Divergent Soundtrack) . A jury will select finalists for each of the three music tracks, with the artists aiding the jury to select the winner for each of their respective songs.

The winning entry will be aligned with Damon Albarn's “Everyday Robots” album official campaign, Aloe Blacc's “Lift Your Spirit,” and Ellie Goulding’s “Halcyon Days” respectively. Submissions close on March 27 with the winning filmmakers receiving $10,000 each and a trip to attend the Tribeca Film Festival. 

To participate, filmmakers will use Treehouse – Interlude’s self-service authoring suite – to create an interactive music film set to one of the three songs. With Treehouse’s simple and intuitive interface, participants can design their interactive music films in a multi-branch, multi-layered, tree-structured style, which will allow viewers to play an active role in the storytelling process.

To encourage participation, Genero will leverage its vast community and engage filmmakers from across the world who have made official music videos for artists, including Moby, David Lynch, Duran Duran, Muse, David Guetta, and many more.

Go to Genero.tv/Tribeca for all the details on how to enter

TFF will showcase the finalists’ films during the Tribeca Online Festival and display them throughout Festival venues and lounges via interactive kiosks, in addition to the Challenge website. Questions regarding submissions may be directed to info@genero.tv. 

About Interlude

Interlude is a digital media company that designs, develops and markets interactive video technology. Treehouse is Interlude’s self-serve authoring suite that enables all video creators, whether enthusiasts or professionals, to create interactive videos. Founded by Israeli musician Yoni Bloch and his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA, Marker and Innovation Endeavors.

About Genero.tv

Genero.tv connects music artists with a global community of over 250,000 filmmakers, providing a platform for artists to find video directors or generate amazing videos, while giving filmmakers access to career-changing opportunities. The Genero community has created over 5,000 videos, including official videos for Moby, M83, James Brown, Muse, John Mayer, Duran Duran, David Bowie, The Flaming Lips, Tricky, Ringo Starr, David Guetta, Passion Pit, Linkin Park, Bingo Players, Steve Aoki, alt-J, Owl City and many more.

About Lincoln Motor Company 


The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. The Lincoln Motor Company is in the process of introducing four all-new vehicles through 2016. For more information about The Lincoln Motor Company, please visit www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.

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