This conversation brings together two of the most influential builders in brand audio to discuss how podcasting became a legitimate vehicle for brand storytelling, what the economics actually look like, and what’s next for the medium. The panelists are Gary Coichy (Founder & CEO, Pod Digital Media, the first and largest multicultural podcast network) and Rachael King (CEO, Pod People, the production company behind multiple Tribeca X Award winners).
Founder & CEO, Pod Digital Media, the first and largest multicultural podcast network
Gary Coichy is Founder and CEO of Pod Digital Media (PDM), the first and largest multicultural podcast network in the world. With two decades of experience across agencies like WPP Mediacom and brands like Verizon and Lacoste, Gary built PDM to connect advertisers with diverse audiences across the podcast ecosystem. Under his leadership, PDM has achieved 1,065% year-over-year growth and expanded into experiential, influencer, and NIL spaces. Strategic partnerships include McDonald's, P&G, Amex, AT&T, Walmart, and an exclusive collaboration with the NBPA. Named to Ad Age's 40 Under 40 and recognized by Podcast Business Journal as one of the most powerful individuals in podcasting.
Rachael King
CEO, Pod People
Rachael King is the CEO of Pod People, the largest independent branded podcast agency, where she leads a team that turns ambitious ideas into premium storytelling engines that operate as a living expression of an organization's voice, values, and momentum. A strategist at heart and a creative operator in practice, she has built Pod People into a full-service studio spanning concept development, production, audience building and engagement — helping companies show up with clarity, authority, and real personality in a crowded media landscape.
Giancarlo Bizzarro
Moderator (Vice President of Sales, Crooked Media)
Giancarlo Bizzarro is the Vice President of Sales at Crooked Media. He joined Crooked in early 2020 and has over eighteen years' experience in the political media, advertising, and entertainment industry. During his time at Crooked he’s had the distinct pleasure to Executive Produce two seasons of the Webby award-winning series World Corrupt as well as the Italian hit Il Banchiere di Dio. Prior to joining Crooked Media, Giancarlo was a Director of Sales at Endeavor and Cadence13. Before that he oversaw podcasts on the advertising side at Oxford Road, and a long time ago was a humble field organizer on the Obama campaign. Giancarlo has been on nearly every side of podcasting and can holistically speak to how brands can successfully grow within the space.