Tribeca X celebrates the intersection of advertising, storytelling, and innovation through a juried award competition and industry conversations during the Tribeca Festival.
Submissions for the 2025 Tribeca X Awards close February 25!
Tribeca’s brand storytelling competition recognizes the year’s best brand and creator or filmmaker collaborations across film, podcasts, commercials, and more. Winners are determined by a panel of expert jurors and announced at an award ceremony during the Tribeca Festival.
2025 Submission Categories
- Feature: Documentary and narrative films > 40 mins
- Short: Documentary and narrative films < 40 mins
- Episodic Series: Projects for TV, streaming, web, or brand-owned channels
- Commercial Spots: Traditional :30 and :60 spots showcasing the best in shortest form storytelling
- Creator or Influencer Collaboration: Social Media Creators that have turned their passions into careers, and helped brands reach new audiences through original storytelling
- Audio Podcasts and audio stories
- Games & Immersive: Story-driven video games, XR, 360 & 3D films, multimedia installations & virtual worlds
All work premiered after January 1, 2024, is eligible, including projects that will premiere before the 2025 Festival begins.
Eligible projects include but are not limited to all U.S and international scripted and unscripted, animation, documentary, and original work for film, TV, commercials, movie trailers, social media, digital video sharing platforms, podcasts, video games and XR projects, in varying lengths.
Projects must have a storytelling element and have been produced in collaboration with or with support or funding by a brand.
Eligible projects include but are not limited to all U.S and international scripted and unscripted, animation, documentary, and original work for film, TV, commercials, movie trailers, social media, digital video sharing platforms, podcasts, video games and XR projects, in varying lengths.
Projects must have a storytelling element and have been produced in collaboration with or with support or funding by a brand.
How to Submit on FilmFreeway
The Tribeca Programmers have created a step-by-step guide to make submitting on FilmFreeway as seamless as possible. If you have any questions, send a note to entries@tribecafilm.com
Why Submit?
- Get recognized. All Tribeca X Official Selections receive Festival laurels.
- Attend the Festival. Network at Tribeca with passes to the 2025 Tribeca Festival, June 4-15.
- Leverage the buzz. Reap the benefits of promotions across Tribeca press, web, social, and newsletters.
- Make industry connections. Network with fellow advertising and entertainment professionals, and have your work featured in a July 2025 issue of Ad Age.
About the Tribeca X Jury
Winners of the Tribeca X Awards are determined by an expert jury of leaders across entertainment, marketing, and creativity.Past jurors have included entrepreneurs and stars such as Jenna Lyons and Gigi Hadid, as well as top industry creatives and marketers from brands and agencies IPG, Google, Mastercard, Roku, Indeed, Google, Grey, and Pentagram, among others. 2025 jurors will be announced soon.
In addition to the category awards, The Tribeca X jury will award two special juried awards recognizing projects across all Tribeca X categories:
Tribeca X Social Impact Award
Recognizes a project that effectively uses storytelling to inspire change and shed light on vital social issues.Tribeca X Environmental Impact Award
Recognizes a project that best tackles today's most pressing environmental issues through the lens of storytelling.Submission Deadlines & Fees
Submission for the Tribeca X Awards open on September 26.February 25 — Extended Deadline $575
We convene visionaries across film, entertainment, brands, marketing, art, tech and media for two days of live conversations, workshops, screenings and networking during the Tribeca Festival in New York City. The best brand stories of the year are honored at the Tribeca X Awards.
Become a Partner
The Tribeca Partnerships team works with brand and agency partners to create opportunities to engage our influential audience through meaningful thought-leader discussions, breakout sessions, curated screenings, and networking moments.
Contact the Tribeca Partnership Team
Become a Speaker
Join the program! Tell us about yourself, your company, and the work you have accomplished. Our team will consider your background as the 2025 panel conversations, screenings, and workshops come together.Share your information