Tribeca X celebrates the intersection of advertising,
storytelling and innovation.

June 10-11, 2024

Convene One Liberty Plaza NYC

Philippe Krawosky

CEO, Interpublic Group

Dave Penski

CEO, Publicis Media

2024 Speakers

Bringing together leaders in film, entertainment, media, marketing and technology to foster collaboration and innovation across industries
All Panels & Programming

Jon Bon Jovi

Music Icon and Co-Founder, Hampton Water

Albert Bourla

Chairman and CEO, Pfizer

Katie Couric

Co-Founder, Katie Couric Media

Alan Wexler

SVP of Strategy & Innovation, General Motors

Melissa Grady Dias

Global Chief Marketing Officer, Cadillac

Michelle St. Jacques

Chief Commercial Officer, Molson Coors

Kristine Segrist

VP Consumer Marketing, Canva

Damian Bradfield

Co-Founder and Chief Creative Officer, WeTransfer

Michael Sugar

CEO & Founder, Sugar23

Jenna Lyons

Executive Creative Director, FundamentalCo

Byron Allen

Chairman & CEO, Allen Media Group

Axel Alonso

Co-Founder & Chief Creative Officer, AWA

Jonny Bauer

Founder and CEO, FundamentalCo

Daniel Cherry

SVP & General Manager, Adidas Originals L.A

Terry Crews

Super Serious Co-Founder & CEO

Brooke Shields

Actress, Model, Author, and Entrepreneur

Jesse Bongiovi

Co-Founder, Hampton Water

2024 Passes Now Available!

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We convene visionaries across film, entertainment, brands, marketing, art, tech and media for two days of live conversations, workshops, screenings and networking during the iconic Tribeca Festival in New York City. The best brand stories of the year are honored at the Tribeca X Awards.

Official Selections

Recognizing outstanding story-driven filmmaker, creator and brand collaborations across 7 categories: Feature Films, Short Films, Episodic Series, Audio, Games & Immersive, Commercial Spots, and Creator/Influencer Collaborations
See Official Selections




Content Creator/Influencer



Games & Immersive

Awards Ceremony

This year, two special awards will be introduced: the Tribeca X Social Impact Award, celebrating projects that leverage storytelling for change, and the Tribeca X Environmental Impact Award, highlighting projects addressing urgent environmental issues through storytelling. Winners will be announced in a ceremony at Tribeca X on June 11th at Convene One Liberty Plaza.
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2024 Jurors

Meet our 2024 Tribeca X Awards Jury
All Jurors

Gigi Hadid

Founder and Creative Director at Guest In Residence

Brendan Gaul

Global Chief Content Officer at IPG Mediabrands

Robert Wong

Vice President at Google Creative Lab

Susanna Pollack

President at Games for Change

Justin Durazzo

Director of Innovation at Droga5, Accenture Song

Tyler Bahl

Senior Vice President and Head of Marketing at Activision
2024 Passes
Passes to Tribeca X 2024 are on sale now. Choose between a 1-Day or 2-Day Pass. Learn more about our pass benefits and access.
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See all Tribeca X programming by day. The full program schedule will be announced soon.
See Schedule
Become a Partner
The Tribeca Partnerships team works with brand and agency partners to create opportunities to engage our influential audience through meaningful thought-leader discussions, breakout sessions, curated screenings, and networking moments.
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Tribeca X Partners