m ss ng p eces managing partner Kate Oppenheim explores how physical experiences have become the beating heart of brand storytelling. As producers and directors of these events, m ss ng p eces and other immersive creative studios are creating both ephemeral and permanent activations that are highly crafted, with brand personality, design, and ethos expressed in every detail. Kate will illustrate how experiential marketing has become perhaps the most powerful medium for branded storytelling, with examples such as Davante Adams’ house inside SoFi Stadium for Taco Bell and the completely immersive theatre experience for Chili’s, Fast Food Financing. Combining creativity, play, and accessibility to shape cultural moments that matter, experiential invites consumers and influencers alike to step into a brand’s story and become its messengers.