Daniel Kopec is Director of Customer Marketing Production at Microsoft and an Emmy Award-winning documentary producer. His work focuses on rebuilding belief in a media environment where audiences increasingly question what feels real by developing production approaches grounded in lived experience, emotional texture, and human perspective.

Rachel Nussbaum is founder of Specular Studios and a producer of audience-centered storytelling experiences at Microsoft. Her work focuses on translating human-centered storytelling into content experiences that create connection, engagement, and trust.

Farra Kober is an Emmy and Webby Award-winning media executive and creative strategist with 17 years of experience at the intersection of storytelling, audience engagement, and commercial strategy. As Vice President of BBC StoryWorks, the brand content studio of BBC Studios, she leads the Americas team, developing multi-platform programs across digital, video, audio, podcasts, and experiential. She partners with global brands to build storytelling that connects with audiences and delivers real business results. Under her leadership, the studio was named Agency of the Year at the 2024 Brand Film Awards. Prior to BBC Studios, Farra held leadership roles at WeWork, where as Senior Director of Global Content she positioned content as a driver of brand authority and revenue; at theSkimm, where as VP of Content Studios she expanded a multi-million-subscriber newsletter into a multi-platform media brand and launched Skimm This, its first daily news podcast; and at NBCUniversal. As Director of Digital for MSNBC, she oversaw creative and operations for MSNBC.com, drove the network to its strongest year ever in digital video, and launched its first podcasting arm, including Chris Hayes' award-winning program "Why Is This Happening?" Throughout her career, she has focused on the power of storytelling to shape perception, build trust, and inspire action. Her work spans brand-funded entertainment, content marketing, audience strategy, thought leadership, and new approaches to measurement and engagement.