From Passion to Product: Building a Culinary Brand That Lasts
Brooklyn Peltz Beckham and Cloud23 CEO Jeff Day explore how authenticity and emotion became the foundation for building an international culinary brand now sold at Whole Foods and Erewhon. This conversation unpacks the journey from passion to product, the craft of food product development, the business of scaling from concept to retail, and what it takes to build a food brand that lasts beyond hype.
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Brooklyn Peltz Beckham
Founder of Cloud23
Peltz Beckham is a culinary entrepreneur with 16M+ social followers. He launched hot sauce brand Cloud23 in 2024, debuting exclusively at Whole Foods and now available at Erewhon & Amazon. Previously, he hosted a social channel duly named Cookin' with Brooklyn, and collaborated with notable names in the food space such as Adam Perry Lang, Nancy Silverton, Roy Choi and more.
Jeff Day
CEO of Cloud23
Jeff Day is CEO of Cloud23. He brings extensive experience leading multi-unit restaurant and CPG brands, with a track record of driving growth across emerging brands. He has held roles at Nielsen, General Mills, Amplify Snack Brands, The Hershey Company, and Tacodeli.
Claire Saffitz
Moderator (Cookbook Author, Recipe Developer, & YouTube Host, Dessert Person LLC)
Claire Saffitz is a cookbook author, YouTube host, and recipe developer. Her first cookbook, Dessert Person, won the IACP Julia Child First Cookbook Award in 2020. Her second book, What's For Dessert, published in 2022, was nominated for a James Beard Award. Previously, Claire was Senior Food Editor at Bon Appétit magazine. Her YouTube channel, Dessert Person, has 1.5 million subscribers. She lives in NYC and the Hudson Valley.