The Innovators: How NFL Films Is Rewriting the Playbook for Sports Storytelling

MONDAY, JUNE 8
4:30pm-5:00pm
Tribeca X Main Stage
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For 60 years, NFL Films has shaped the visual language of sports storytelling — pioneering everything from cinematic slow motion and mic’d up access to all-access series like Hard Knocks and Quarterback. Now they’re expanding that legacy beyond football through projects including WWE Unreal, Chasing Sunday with the PGA Tour, and more, bringing their signature storytelling approach to a new generation of sports and audiences.
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Jessica Boddy

VP Business Affairs and Commercial Operations, NFL Films
Jessica currently works as VP & Head of Commercial Operations & Business Affairs at NFL Films, the NFL's production arm. In her day-to-day work, she oversees all business operations, strategy, licensing, negotiation, and revenue generation for NFL Films. Before joining the NFL, Jessica spent 14 years with Discovery (now Warner Bros. Discovery). She left as a VP in the Business & Legal Affairs division, where she was responsible for drafting and negotiating deals for the US Network marketing teams and overseeing the global rights group, advising all lines of business, including 280+ global networks and services, and leading all content diligence work for new services launches Jessica received her Bachelor of Science in Political Science from Florida A&M University, a Juris Doctorate from Marquette University Law School, and an Executive MBA from Temple University.

Keith Cossrow

VP and Head of Content, NFL Films
Keith Cossrow has been a leading creative force in unscripted sports television for over twenty-five years, winning 18 Emmys as executive producer, showrunner, producer, director and editor of multiple documentaries and franchises including Quarterback, Hard Knocks, WWE Unreal, A Football Life, America’s Game and All or Nothing. He has served as NFL Films Head of Content since 2024.

Jodain Massad

Director, Development & Innovation, NFL

Leslie Blount

Moderator (Senior Reporter, Campaign US)
Leslie Blount is the Senior Reporter at Campaign US, where she covers Creativity, Brand Marketing and Sports Marketing, and writes The Sports Brief, a weekly roundup of league and sports marketing news and campaigns. Her coverage of Diversity, Equity and Inclusion-based campaigns and industry news recently earned Campaign US a Neal Award.