The Challenger Within: How Legacy Brands Stay Ahead of the Categories They Created​

presented by
TUESDAY, JUNE 10
10:00-10:30am
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The most enduring brands don’t rest on history; they continually reinvent it. This panel brings together marketing and creative leaders from iconic brands to explore how legacy can fuel growth rather than limit it. From culture and storytelling to brand evolution, the conversation will unpack what it takes to stay relevant, when to lean on heritage, and how iconic brands continue setting the pace.
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Julie Delazyn

Vice President, Head of Brand Image, L’Oréal Paris USA
Julie Delazyn is VP, Head of Brand Image at L'Oréal Paris US, leading brand equity and expression across culture and storytelling. She began her career at The New York Times in Paris. With nearly two decades of experience, she has driven cultural impact, including Maybelline's Clio-winning jingle relaunch and work with Miley Cyrus.

Daniele Foti

VP, Marketing, Lavazza North America
Foti is VP of Marketing for Lavazza's North American business, leading brand growth across the U.Foti is VP of Marketing for Lavazza's North American business, leading brand growth across the U.S. and Canada. Trained in finance at Bocconi University and the Stockholm School of Economics, he built his career across GE Capital, Coca-Cola HBC, Reckitt Benckiser, and L'Oréal before joining Lavazza in 2021. Born in Italy, his instinct for coffee runs deep — espresso was less a beverage than a daily ritual.