The Creative Handoff: Two Generations on Storytelling, Risk, and What Comes Next

MONDAY, JUNE 8
3:30-4:00pm
Tribeca X Main Stage
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A fireside conversation about how creativity evolves across generations and mediums. David brings four decades of shaping some of the most iconic brand narratives in advertising history; Finn brings a USC film school education and a coming-of-age feature film shooting in NYC this July. The conversation explores the parallels between commercial and cinematic storytelling, how audience expectations have shifted, the role of technology and AI (where the two don't quite agree), and what the thread between selling sneakers and making audiences cry about a New York coming-of-age story looks like. It's a conversation about craft, conviction, and why the fundamentals of great storytelling don't change even when everything around them does.
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David Droga

Vice Chair, Accenture
Droga is vice chair of Accenture, having stepped down as CEO of Accenture Song after nearly doubling it from $12B to $20B+ in revenue. Previously, he founded Droga5, named Agency of the Decade by AdAge and Adweek. The most awarded creative in Cannes Lions history. He sits on the boards of the New Museum, NY Public Radio, and the National Gallery of Australia.

Finn Droga

Writer/Director, Narradora
Droga is a writer, director, and editor from New York City, focused on interpersonal drama and situational comedy. A USC School of Cinematic Arts alum, his work spans short films, music videos, and commercials. Overthinking and nostalgic, he believes drama exists everywhere — or maybe he's just dramatic.

Luz Corona

Executive Director, The Clios
Luz Corona is the Executive Director of Content at The Clios, where she steers the storytelling across the Clios ecosystem, including Muse by Clios and Ads of the World. She is dedicated to shaping a cultural and creative platform that reflects the diverse voices, brands and ideas influencing modern creativity. Before joining The Clios, Luz was the U.S. Editor of Campaign, leading the team to a 2026 Neal Award for Best DEI Coverage, and the Community Editor at Adweek. Her editorial perspective is backed by foundational experience in digital media buying and content production at major holding companies Omnicom, Publicis and IPG.