MGX Creative and Coachella, the team behind ARRIVAL — the music festival's premium documentary series and a 2026 Tribeca X Official Selection — joins the conversation to explore how one of the world’s most influential cultural events is expanding into original content. From TV level storytelling to strategic brand integrations, the discussion examines how to build a premium media ecosystem designed to spotlight artists, extend cultural relevance, and engage audiences by working authentically hand-in-hand with brand partners.
Karam Gill is the CEO & founder of MGX CREATIVE. Named to the Adweek Creative 100, he has built MGX into the industry leading brand storytelling and digital series creative studio, known for helping shape today's biggest pop culture shows and repeatable entertainment franchises for companies like FUJIFILM, Spotify, T-Mobile, and Levi's.
Mikhail Mehra
Original Content, Coachella
Mikhail Mehra oversees Original Content for Coachella. Prior to that, his work amassed over 4 billion unique views, including *Lean On* by Major Lazer, one of the most-watched music videos of all time. Other collaborations include Diplo, Travis Barker, Offset, Zerb, Kevin Hart, Shah Rukh Khan, Vice, Apple, NBC and mote. He also founded Oji, an India-based music company that took music festivals to India.
Ike Adler
Executive, Coachella
Ike Adler is a film producer and music industry veteran who co-produced Ascending: South Asian Artists at Coachella 2023. He spent two years with Daft Punk, assisting on various projects and managing their catalog. At Snapchat, Adler was a founding member of the music team, where he built numerous content and partnership programs over six years. His expertise bridges the worlds of tech, music, and film, contributing to both iconic music projects and innovative media platforms.
