OVERVIEW
ABOUT US
TRIBECA X AWARDS
SCHEDULE:
DAY 1
DAY 2

The Intern Effect: Inside InStyle’s Next-Gen Social Series

TUESDAY, JUNE 9
2:00pm-3:00pm
Tribeca X Conversation Lounge
SEE SCHEDULE
InStyle’s The Intern and its spinoff The Boss aren't just a viral hit series, they are blueprints for a new kind of entertainment. Built as a repeatable, social-first series, it blends episodic storytelling, creator-driven humor, and platform-native formats to meet audiences where they are and keep them coming back, with star-studded talent lineups that have featured Alix Earle, Julia Fox, and more. This session brings together editorial team, creators, and brand partners for three dynamic conversations unpacking how the series comes to life from concept and casting to creator collaboration and brand integration and what it takes for a legacy brand to build culture-driving content in the scroll.
GET YOUR 2026 PASS

The Intern Effect: Inside InStyle’s Next-Gen Social Series

InStyle’s The Intern and its spinoff The Boss aren't just a viral hit series, they are blueprints for a new kind of entertainment. Built as a repeatable, social-first series, it blends episodic storytelling, creator-driven humor, and platform-native formats to meet audiences where they are and keep them coming back, with star-studded talent lineups that have featured Alix Earle, Julia Fox, and more. This session brings together editorial team, creators, and brand partners for three dynamic conversations unpacking how the series comes to life from concept and casting to creator collaboration and brand integration and what it takes for a legacy brand to build culture-driving content in the scroll.

Sally Holmes

Editor-in-Chief, InStyle
Sally Holmes is editor-in-chief and GM of InStyle. She started her career at New York magazine as an editor for their website before moving over to The Cut ahead of its relaunch in 2012. She later joined Hearst Magazines in 2014 as the senior news editor at ELLE.com before taking on the role of deputy editor in 2016 and then executive editor in 2017. Sally joined Marie Claire in 2018, where she worked first as digital director and later as editor-in-chief. Born and raised in New York City, Holmes graduated with an English major and French minor from Boston College. She now lives in Brooklyn with her husband and twin daughters, where they love to explore new coffee shops and dream of owning a French bulldog.

Jonathan Borge

Deputy Editor & Head of Entertainment, InStyle
Jonathan Borge is the deputy editor & head of entertainment at InStyle. Borge's writing has appeared in Glamour, Refinery29, and PAPER, among other publications. He's held staff positions at Marie Claire, OprahDaily.com, Elite Daily, StyleCaster, and Netflix's TUDUM. He primarily writes about culture and style, and has a passion for telling LGBTQ+ and Latinx stories. When he's not working, he's likely waiting for Lady Gaga to announce her next tour.

Sally Holmes

Editor-in-Chief, InStyle
Sally Holmes is editor-in-chief and GM of InStyle. She started her career at New York magazine as an editor for their website before moving over to The Cut ahead of its relaunch in 2012. She later joined Hearst Magazines in 2014 as the senior news editor at ELLE.com before taking on the role of deputy editor in 2016 and then executive editor in 2017. Sally joined Marie Claire in 2018, where she worked first as digital director and later as editor-in-chief. Born and raised in New York City, Holmes graduated with an English major and French minor from Boston College. She now lives in Brooklyn with her husband and twin daughters, where they love to explore new coffee shops and dream of owning a French bulldog.

David Burelson

Host, Creator and Actor
Davis Burleson is a host, creator and cultural tastemaker known for his hit interview series What’s Poppin! With Davis and SiriusXM shows Verified With Davis Burleson and Pop Culture Picks With Davis Burleson. Named “the Next Ryan Seacrest” by Cosmo and listed on Variety’s “New Power of New York”, Davis has quickly become one of the most influential rising voices in entertainment.

The Intern Effect: Inside InStyle’s Next-Gen Social Series

InStyle’s The Intern and its spinoff The Boss aren't just a viral hit series, they are blueprints for a new kind of entertainment. Built as a repeatable, social-first series, it blends episodic storytelling, creator-driven humor, and platform-native formats to meet audiences where they are and keep them coming back, with star-studded talent lineups that have featured Alix Earle, Julia Fox, and more. This session brings together editorial team, creators, and brand partners for three dynamic conversations unpacking how the series comes to life from concept and casting to creator collaboration and brand integration and what it takes for a legacy brand to build culture-driving content in the scroll.