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The YouTube Effect

Spotlight Documentary

World Premiere

FEATURE | United States, Brazil, Germany, India, Taiwan R.O.C., Chile | 99 MINUTES | English |

THE YOUTUBE EFFECT

Documentary, Politics, Technology

Alex Winter’s newest documentary explores the ascension and potential fall of YouTube, the world’s most popular video-sharing website. Launched in 2005 with a video of a trip to the zoo, YouTube has built itself into an empire worth up to $300 billion dollars. In order to incentivize its creators and keep users engaged, it has created an algorithm that tries to predict what users will be most interested in. The basic idea is simple: make your content just the right way, and it will be promoted to users all over the world. However, the algorithm has created unforeseen privacy and ethical problems that could be the website’s downfall.

YouTubers, reporters, and experts alike join Winter in interrogating the effects that such irregulation can result in. With sharp editing and an anxiety-inducing message about the way social media controls our lives, The YouTube Effect is a startling but necessary look at a website that has become so intertwined with our daily lives. Cara Cusumano


CAST & CREDITS

Directed by Alex Winter

Alex Winter entered show business as a child actor, co-starring on Broadway in The King & I and Peter Pan, and starring in the Bill & Ted movies. As a director, Winter’s narrative
features include Freaked and Fever. Documentaries include DownloadedDeep Web, The Panama PapersShowbiz Kids and Zappa.

Director
Alex Winter
Producer
Alex Winter, Gale Anne Hurd, Glen Zipper
Screenwriter
Alex Winter
Cinematographer
Peter Nicoll
Editor
Weston Cadwell
Executive Producer
Michael Cho, Mimi Rode, Tim Lee, Michael Y. Chow, Kevin Lin, Sue Turley, Ian Orefice, Rebecca Teitel, Mike Beck
Original Music
Paul Haslinger
Music Supervisor
Tracy McKnight
Co-Producers
Devorah DeVries, Jade AlFitz, Phillip Kobylanski
Cast
Caleb Cain, Steve Chen, Carrie Goldberg Loann, Ryan and Shion Kaji, Anthony Padilla, Andy Parker, Susan Wojcicki, Brianna Wu, Natalie Wynn

CONTACTS

US Sales Contact
Amanda Lebow
Creative Artists Agency
Los Angeles, CA 90067
Phone: 424 288 2000
amanda.lebow@caa.com
International Sales Contact
Amanda Lebow
Creative Artists Agency
Los Angeles, CA 90067
Phone: 424 288 2000
amanda.lebow@caa.com
Print Source
Amanda Lebow
Creative Artists Agency
Los Angeles, CA 90067
Phone: 424 288 2000
amanda.lebow@caa.com
Press Contact
Tiffany Malloy
Tiffical Public Relations
Oradell, NJ 07649
Phone: 201 925 1122
malloy@tiffical.com