We sat down with Jack Coyne — co-founder of Public Opinion and the creator behind Track Star, one of the internet's most-watched music shows — to talk about what it actually takes to build a creator-led business: how to integrate brands without losing your audience, why infrastructure is as important as creativity, and what he's learned from turning a street corner game into a cultural institution with millions of viewers across TikTok, Instagram, and YouTube.

Tribeca X returns June 8-9, and passes are now on sale. This year, Coyne will join Gus Wenner and Yancey Strickler for a conversation about giving creators the tools and ownership structures to build something that lasts — and what brands need to understand to be a real part of that story. It's a conversation about the future of creator-driven media, and you won't want to miss it.

Read the interview below—then get your pass for Tribeca X.