Actor Josh Lucas (Sweet Home Alabama, American Psycho) and the apolitical gun safety advocacy group Evolve have teamed up for the "American Man in America," a sly, sensible, and straight-talking new ad that premiered Tuesday as humorously patriotic promotion for the ever-vital issue of gun safety in America.

The above spot — whose launch coincides with a campaign to make June 16th National Gun Safety Day — features a debonair Lucas ducking a reckless string of bullets, while dropping truth-bombs like "America is great because it's full of freedom, but it's also full of gun accidents." The ad is also only a minute-long, making it a convenient and essential watch for all viewers.

After you've finished watching, learn more about Evolve's courageous efforts and sign the petition for a National Safety Day here to help keep America's 300 million guns cleared, checked, and locked.