Uniqlo

24 Hours with Roger Federer

Kate Kunath Director

In his first world tour since retiring Roger Federer is travelling with fewer rackets, a career’s worth of curiosity and plenty of joie de vive. As he touches down in familiar places with a new mind set, Roger seeks out to learn a new skill from another master of their craft, or take a lesson from an unlikely instructor, or finally get to do something he’s been thinking about for years. In a series of three-minute mini episodes, Roger breaks out of his comfort zone, often with humorous or inspiring results. Each episode reflects on the positive effect to the human spirit when we overcome our fear of the unknown and try something new.

Cast and Crew

Brand Director

Sidney Pacampara

Add'l Credit

Masahide Sakamoto

Masahiro Takano

Saki Nunoi

Tsubasa Nara

UNIQLO Global Sports Team

Strategy Director

Brian Jang

Brand Director

Jen Gomez

Managing Director

Shingo Hase

Associate Creative Director

Joe Encarnacion

President of Global Creative

John C. Jay

Cast

Roger Federer

Master Zhu

Guo Duoer

Nina Li Zheng

Bob Sinclair

Léonore Baulac

Agency

Global Creative Lab

Brand

Uniqlo

Editor

Shanghai: Rachel Butler/ Lost Planet & Evita Zhou

Paris: Rachel Butler

Cinematographer

Shanghai: Tom Banks

Paris: Joël Labat

Producer

For Uniqlo: Amelia Hoffman

Shanghai Co-Production: Sally Shi

Stink Films

Paris Co-Production: Xavier Roy

Froggie Production

Director

Kate Kunath

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