Beats
Beats “The Master of Speed and Stability” Powerbeats Campaign
In our film, streaming superstar IShowSpeed is hosting his popular livestream, when he gets trolled in the comments by a user named ZenAF, questioning his stability: “Without stability, speed is nothing.” Determined to prove the troll wrong, Speed embarks on an epic quest, traveling halfway across the world to an ancient kung fu temple. There he meets a wise Master who teaches him the key to stable kung fu: Powerbeats Pro 2. Under the training of the Master and his fellow monks, Speed undergoes a series of trials to overcome his instability (inspired by his real-life viral stunts)… only to discover the Master was actually the troll, ZenAF, all along. Leading to an epic fight atop a lake. The Master has the upper hand, until Speed channels his newfound stability from the Powerbeats into an epic flipping kick, defeating the Master. “At last. You show stability.”
Director
Daniel Wolfe
Cast and Crew
Brand
Beats
VFX Supervisor: Dan Williams
Chief Creative Officer: John McKelvey
CEO: Luke McKelvey
Senior Art Director: Jayne Goodall
Senior Designer: Carlos Avila
Designer: Phoenix Gao
Designer: Bella Gomez
Editor
Shane Reid
Production Designer
Christian Stone
Director of Photography
Norm Li
Writer
Creative Director: Chris Mead
Creative Director: Kris Wong
Associate Creative Director: Pete Watson
Executive Creative Director: Nick Morrisey
Cast
Paco Yick
Producer
Deannie O'Neil
Daniel Wolfe
Alex Chamberlain