Beats

Beats “The Master of Speed and Stability” Powerbeats Campaign

In our film, streaming superstar IShowSpeed is hosting his popular livestream, when he gets trolled in the comments by a user named ZenAF, questioning his stability: “Without stability, speed is nothing.” Determined to prove the troll wrong, Speed embarks on an epic quest, traveling halfway across the world to an ancient kung fu temple. There he meets a wise Master who teaches him the key to stable kung fu: Powerbeats Pro 2. Under the training of the Master and his fellow monks, Speed undergoes a series of trials to overcome his instability (inspired by his real-life viral stunts)… only to discover the Master was actually the troll, ZenAF, all along. Leading to an epic fight atop a lake. The Master has the upper hand, until Speed channels his newfound stability from the Powerbeats into an epic flipping kick, defeating the Master. “At last. You show stability.”

Director

Daniel Wolfe

Cast and Crew

Brand

Beats

VFX Supervisor: Dan Williams

Chief Creative Officer: John McKelvey

CEO: Luke McKelvey

Senior Art Director: Jayne Goodall

Senior Designer: Carlos Avila

Designer: Phoenix Gao

Designer: Bella Gomez

Editor

Shane Reid

Production Designer

Christian Stone

Director of Photography

Norm Li

Writer

Creative Director: Chris Mead

Creative Director: Kris Wong

Associate Creative Director: Pete Watson

Executive Creative Director: Nick Morrisey

Cast

Paco Yick

Producer

Deannie O'Neil

Daniel Wolfe

Alex Chamberlain

TRIBECA X

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