Lenovo

Creator Odyssey

While most brands treat creator marketing as one-off campaigns, Lenovo’s Creator Odyssey represents a shift toward durable Creator IP.

Created and produced by Portal A, the third installment of Creator Odyssey is tied to Lenovo’s 2026 FIFA World Cup partnership.

Creator Odyssey: World Stage is anchored by hero creators Gawx and Vexx — who serve more as creative directors and executive producers than as influencers. The project challenged artists from Australia, Norway, India, Belgium, the US, and Mexico to produce football-inspired digital art using the Lenovo Yoga Aura Edition.

Across three chapters of Creator Odyssey, the program has generated over 250 pieces of content, 55 million views, and 1.5 million engagements. The latest chapter alone achieved 29 million views and 433,000 engagements with 99.9% positive sentiment.

Creator Odyssey represents how brands can build meaningful IP with creators as long-term creative partners.