Shahla Karimi Jewlery

Diamond Divas

Diamond Divas is an ongoing, comedic, reality series highlighting modern love while uplifting women through the use of comedy over drama. Conceived, funded, and produced by Shahla Karimi Jewelry, the series lives across Instagram, TikTok, YouTube Shorts, and Substack, unfolding in over forty, one-minute episodes. The series is the first-ever vertical reality series which has since inspired similar projects across the market to emerge.

Set inside a working fine jewelry showroom, Diamond Divas observes love as it actually happens—proposals, breakups, self-worth, power dynamics, money, humor, and vulnerability—bringing a special levity to heartfelt issues. Because love looks different today and should be portrayed as such.

Diamond Divas represents a founder-led proof of concept in both storytelling and brand building. SK invested an entire year’s marketing budget into developing a format that had not previously existed. Jewelry is not a backdrop but woven into every story and interaction—because luxury can be approachable just like crafting the love story that’s right for you.

By merging fine jewelry, comedy, and modern love, Diamond Divas establishes a new model for intelligent, approachable luxury while expanding what branded entertainment can be. The series is ongoing, actively growing across platforms, and currently under a shopping agreement with Tornante Company as it continues development for television and streaming.