Bliss

Elder Millennial Ft. Iliza Shlesinger

With a desire to pivot the brand’s demographic towards that of its original customer, who is now older, Bliss created a campaign that reclaims skincare for adults. Instead of chasing Gen Z trends, Bliss leaned into humor and authenticity to reconnect with its original audience from its brand launch in 1996. Partnering with comedian Iliza Shlesinger, the campaign satirizes the absurdity of teens hoarding anti-aging products. Countering the tween skincare trend - often culturally referenced as 'Sephora Kids' - Bliss offers a hilarious and relatable take on adult skincare, inspired by Iliza and her hit Netflix special, Elder Millennial. The content was amplified across all forms of media and entertainment, including TV ads, social media posts on Bliss and Iliza's channels, and a presence on Bliss’s website and Amazon storefront, all ensuring maximum reach and engagement.