Jogger

Jogger

The 1908 collaboration between Tyler, the Creator’s Golf Le Fleur was highly anticipated by shoe fanatics. A nod to our founding year, 1908 celebrates the timeless Converse legacy of fearless creativity and innovation. For the collaboration collection, Tyler pulled two designs from the Converse archive. One is a nautical design, and the other is a jogger. We used the aesthetic of the shoes to build a world through pop up stores, videos, and photoshoots. The jogger video is specifically for the Jogger style shoes released as part of the 1908 collection. The video uses Tyler’s unique aesthetic and humor to showcase the shoes in different situations they could be worn.