In my stars I am above thee; but be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon 'em. - Twelfth Night Ah, to be famous. The money, the lifestyle, the paparazzi picking through your garbage can...With the price tag on interviews, pictures, anything having to do with a celebrity growing higher each day, Tribeca Talks gets serious about fame. What drives it, who wants it and is it something you are born to have? Our panel of scientists and damage control experts discuss the psychological roots behind the need to swivel necks and the collateral damage that comes with being a household name.