We return to the experts from our Amplify the Message panel for more sage advice on social media.

This panel was moderated by Marc Schiller of Electric Artists and included Lina Srivastava of Lina Srivastava Consulting, Tribeca Flashpoint’s Howard A Tullman, and writer/director Rider Strong.

In this 8 1/2 minute video selection, they discuss why filmmakers need to understand that the web has evolved and websites no longer exist as stand-alone experiences.

So what does this mean for filmmakers and their marketing efforts?

The construction of websites for a film or a visual narrative project traditionally has a transparent and familiar formula: Put up the trailer. Have some production stills. Include plot synopsis and cast. Tell your audience about it through traditional advertising techniques. And then, your audience will…what? Visit the site once, watch the trailer, and leave, never to return again.

However, if you think about your website as social and fluid—never static—your audience will stick around the website for a lot longer. They will have conversations with you about your project within your engaging platform. And they will share this experience with others—because you have created a worthy value exchange.

Check out their lively exchange in the video below and let us know if you agree!

To continue the conversation, read Part 1: Is Context the New King?

You can also watch the video in its entirety at the Tribeca (Online) Streaming Room.

Watch this space for more from the Amplify the Message: Social Media panel and other great Tribeca Talks discussions!