Without football, these students have no reason to go to school.

Directed by Judd Ehrlich (Magic Camp, Run For Your Life), We Could Be King examines the rivalry between students at two Philadelphia high schools—Martin Luther King High School and Germantown High—as they are forced to combine after drastic budget cuts. Against nearly impossible odds, first time 27-year-old head coach Ed Dunn must work with his staff and a new principal to unite these young men and inspire greatness in them.

We Could Be King is a gripping account of an inner city school in crisis. As the loss of funding for athletics looms large across the country, this documentary celebrates the power of sports to bring young people and their communities together. 

To help launch its “Sports Matter" campaign, Dick’s Sporting Goods teamed with Tribeca Digital Studios to bring this gripping account of an inner city school in crisis to the screen. As the loss of funding for athletics looms large across the country, We Could Be King celebrates the power of sports to bring young people and their communities together.

This gripping and inspiring documentary is now available on Video On Demand and digital platforms (iTunes, Amazon). Click here to find  out where to watch!