North American Premiere

U.K. | 7 MINUTES | English |


Treehugger is an interactive installation that combines today’s cultural hunger for beautiful immersive experiences with art, science, data, environmentalism and technology. Centered on a vast sculpture of a giant redwood tree, the viewer dons a VR headset, places their head into the tree’s knot and is transported into its secret inner world. The longer someone hugs the tree, the deeper they drift into treetime: a hidden dimension that lies just beyond the limit of our senses.

For more information and tickets to Tribeca: Immersive please visit


Directed by Marshmallow Laser Feast

Barnaby Steel (Co-Founder, Creative Director), Ersin Han Ersin (artist, Creative Director) and Robin McNicholas (Co-founder, Creative Director) all work at Marshmallow Laser Feast where they engage new technologies to create unique visual experiences in virtual spaces.
Marshmallow Laser Feast
Project Creators
Barney Steel, Robin McNicholas, Ersin Han Ersin
Key Collaborators
Natan Sinigaglia, Mileece I’Anson
Executive Producer
Eleanor Whitley
Scent Creation
a collaboration between Invisible Media & Entertainment and Symrise
Senior Producers
Mike Jones, Armand Weeresinghe
Production Manager
Mark Geary
Custom Binaural Audio Engineer Designer
Antoine Bertin
Commissioned By
Cinekid Foundation, STRP, Southbank Centre and Migrations
Scent Technology and Production
Sensable Technologies, LLC


Project Contact
Mike Jones
Marshmallow Laser Feast
London, E3 2TB
Phone: +44 770 241 0761
Press Contact
Caitlin Bruner
Tribeca Film Festival
New York, NY 10013