From the creators of Fiasco and co-creators of Slow Burn, welcome to Backfired, a new Audible Original series about the business of unintended consequences. When two Stanford graduate students set out to create a cigarette that wouldn’t kill them, they didn’t foresee what lay in store. Did their invention provide the answer to one of the world’s most pressing public health problems — smoking — or did it introduce a whole new generation to nicotine, spreading an intractable addiction? Hosts Leon Neyfakh and Arielle Pardes unravel the polarizing story of Juul Labs, and dive into the illegal vape market that sprouted up in its wake in Backfired: The Vaping Wars.