Wicked the Movie

Wicked RP: The Official Experience on Roblox

Wicked RP reimagined a beloved musical for Gen Z and Gen Alpha by creating an immersive, interactive world in Roblox. Players explored Oz through custom avatars, roleplay, and iconic locations like Shiz and Munchkinland, built using LiDAR and behind-the-scenes footage. With 10.6M+ visits and direct ticketing via Fandango, Wicked turned into a personal, playable story for a new generation.