Global entrepreneur, pop culture icon and CEO of 11:11 Media, Paris Hilton, takes the stage with Co-Founder and President Bruce Gersh for a conversation about building a global next-generation media company where content, community, and commerce converge. From launching culture-defining brand campaigns and compelling cross-platform content to leading advocacy-driven initiatives and global product lines generating over $4 billion in retail sales, Hilton and Gersh explore how innovative storytelling is reshaping brand-building. The conversation will offer insights into the power of authenticity, the role of innovation, and how 11:11 Media is rewriting the playbook for engaging audiences and creating lasting cultural impact.