Built to Last: Storytelling, Authenticity, and the Future of Founder-Led Brands
Simon Huck (Co-Founder, Lemme; CEO, Command Entertainment Group) and Melissa Wood-Tepperberg (Founder, Melissa Wood Health) sit down for a candid conversation about building brands that stand the test of time. From wellness to supplements, the two founders share lessons from turning personal passion projects into thriving businesses—and how community, vulnerability, and authenticity have replaced perfection as the new currency of brand loyalty. Together, they’ll explore how founders today must lead with transparency, turn audiences into co-creators, and redefine success in an era where trust is everything.
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Simon Huck
Simon Huck is the co-founder of Lemme, the innovative supplement brand launched with Kourtney Kardashian Barker, known for its clinically studied formulas and wellness innovation. He is also the founder of Command Entertainment Group, a top agency specializing in celebrity partnerships, influencer strategy, and talent activations for major brands and startups. A graduate of Queen’s University, Huck advises disruptive companies and splits his time between New York City and Montauk.
Melissa Wood-Tepperberg
Melissa Wood-Tepperberg is the founder of Melissa Wood Health (MWH), a global wellness platform rooted in mindful, low-impact movement. Starting with just an iPhone in her living room, she built a devoted community inspired by her 20-minute full-body flows. Since launching the MWH app in 2019, it’s become a trusted source for workouts, meditations, and recipes. Melissa also hosts the Move With Heart podcast and lives in NYC with her husband and two children.