From angel updates and comedic sketches to storytelling that heals, mobilizes, and moves culture—today’s creators aren’t just influencing trends, they’re reshaping the fabric of entertainment, media, and marketing. In this candid conversation, presented in partnership with Whalar, some of the internet’s most resonant voices come together to explore the new creative frontier: where storytelling meets business-building, community-building, and personal evolution. What does it mean to hold influence in 2025? How are creators navigating brand relationships, public vulnerability, and sustained relevance? And where is this all heading next? This session peels back the layers of platform-building, partnership dynamics, and identity in the age of authenticity.
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Jo Cronk
Jo Cronk is the NA President of Whalar, part of Whalar Group, the world’s leading independent Creator and social agency. A leader in the Creator Economy, she’s built major partnerships with top-tier brands and platforms like LinkedIn, Meta, Snap, TikTok, and YouTube. Jo co-founded Moby Ventures, Whalar Group’s venture studio, and often speaks at top industry events. With 16+ years in media, she brings global insight and bold vision to how brands connect through culture and creativity.
Adam W
Adam W is one of the biggest comedy stars in the world with over 62M followers. He’s among the fastest growing creators on YouTube, gaining 18M subscribers in under 2 years. His rapid rise and relatable content earned him spots on Rolling Stone’s Top 20 Creators of 2023, Forbes Top 50 Creators (2022–2024), and Forbes 30 Under 30. He’s held ambassadorships with Instagram, Old Spice, and T-Mobile, and led campaigns with Disney, NFL, Pepsi, Walmart, Activision, and more.
Taryn Delanie Smith
Taryn Delanie Smith is a writer, actor, and digital creator known for her humor, heart, and social impact. She co-hosted Prime Video’s Influenced in 2024 and is currently developing new social-first, literary, and TV projects. With 2.8M+ followers and viral characters like “Denise, Heaven’s receptionist,” her content blends comedy, storytelling, and advocacy. Taryn proudly serves on the board of Trinity Place Shelter and as the first ever ambassador for the Coalition for the Homeless in NYC.