Doing Good Together: Corporations Shining a Light on Nonprofit Partners (Ford Motor Company)

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TUESDAY, JUNE 10
12:00-12:40pm
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Ford is proud to premiere the powerful short Call to Serve at Tribeca X. Call to Serve tells the story of Dean Wagner, a former Army combat engineer haunted by two tours in Iraq who deploys to Asheville, N.C., with Team Rubicon, a vet-led humanitarian organization dedicated to helping communities before, during, and after disasters and crises. The short — produced by Emmy Award-winning storytellers — showcases how rebuilding homes for homeless veterans, helps Dean begin to rebuild himself. The subsequent panel will discuss the role of corporate philanthropy, how storytelling is just one part of the important work Ford Motor Company and Ford Philanthropy are doing to support nonprofits like Team Rubicon, and the roles leaders, filmmakers, and brands can play in lifting up the good.
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Kate Bolduan

Kate Bolduan is co-anchor of CNN News Central, airing weekdays from 7am-10am ET. She also hosts CNN Max’s 5 Things with Kate Bolduan, where she breaks down the five most important stories that get viewers up to speed and on with their days. Previously, she was anchor and host of CNN’s At This Hour, where she went behind the headlines to bring viewers critical live events as they happen, smart analysis of hot topics, and news-making interviews with key players in politics and beyond. Bolduan also hosted State of America on CNN International and co-anchored New Day and The Situation Room with Wolf Blitzer. Bolduan played an instrumental role in the network’s historic coverage of the 2020 Presidential Election amid the coronavirus pandemic, reporting live from the pivotal battleground of Pennsylvania that Joe Biden had secured enough votes to win the presidency. Bolduan joined CNN in 2007 as a national correspondent for CNN Newsource, providing breaking news coverage and feature reports for more than 800 CNN Newsource affiliates. Before joining CNN Newsource, Bolduan was a general assignment reporter for WTVD-TV in Raleigh, N.C. She began her television career as a production assistant for NBC News and MSNBC in Washington D.C. Bolduan graduated Phi Beta Kappa with a bachelor’s degree in journalism from The George Washington University.

Art delaCruz

Art delaCruz serves as the Chief Executive Officer of Team Rubicon. In this capacity, he is responsible for all facets of the veteran-led humanitarian organization that helps global communities before, during, and after crises and disasters. A retired Naval Officer, delaCruz served as Director of Strategic Planning at Northrop Grumman Aerospace Systems prior to Team Rubicon. He was responsible for coordinating sector strategy development, developing and analyzing strategic growth initiatives, and overseeing the long-range strategic planning process.   delaCruz served in the U.S. Navy for 22 years with notable tours including serving as an instructor at the Navy Fighter Weapons School (also known as TOPGUN) and as the Commanding Officer of Strike Fighter Squadron TWO (VFA-22). delaCruz earned his bachelor’s degree in physics from the US Naval Academy and a master’s degree in operations management from the University of Arkansas. 

Mary Culler

Mary Culler is president of Ford Philanthropy, a role she assumed Jan. 1, 2020, overseeing the company’s philanthropic investments through community partnerships and programming in more than 40 countries. She is also the Chair for Ford’s Michigan Central Station project, overseeing the strategic direction of the historic train station redevelopment and other Ford properties in Corktown. Prior to these roles, Culler served as Bill Ford’s chief of staff for eight years. She was also the director of U.S. State and Local Government Relations where she managed Ford’s engagement with policymakers nationwide on a wide range of automotive and community issues. Her team also negotiated investment and job creation incentives in Ford plant states. Culler holds a bachelor’s degree from Indiana University and a master’s degree in public administration from Harvard University. She lives in Birmingham, Michigan, with her husband, Andy Norman, and their three children.

Cole Sax

Cole Sax is an award-winning filmmaker and creative director known for emotionally resonant, globally rooted storytelling. His work spans platforms like Ford, YouTube Originals, Google, Nike, and the Olympic Channel, amassing hundreds of millions of views and honors including Cannes Silver, Gold Tellys, a Clio, and a Daytime Emmy. From directing World Debut with Tony Hawk to launching Far From Home—a series that helped spark India’s first winter Olympic training facility—Cole’s stories aim to move culture forward. He is the co-founder of Think Less, a studio crafting bold, character-driven narratives for brands and networks alike. A Sports Emmy Judge and global workshop leader, Cole is driven by a singular mission: to tell stories that connect us—to ourselves, to each other, and to what matters most.

Phil Hessler

Phil Hessler is an executive producer, director and a founding member of the production company Think Less Studios. When he was 19 he began producing his first feature length documentary, Far From Home, the story of Uganda’s first Olympic hopeful in snowboarding. The film found distribution through Red Bull Media House and kick started his career in the unscripted space. He has since gone on to produce and direct commercials and series for the likes of VICE, The Olympic Channel, Youtube Originals, Ford, Bridgestone, Red Bull, Pinterest, The North Face, and many others. His work has won numerous Telly Awards, Vimeo Staff Picks, Mountainfilm's Spirit Award, and most recently been nominated for the coveted Young Director’s Award at Cannes. Phil lives in Salt Lake City and serves full time as an executive producer at Think Less Studios.

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