Ally has always been a disruptor – and nowhere is that more evident than in its commitment to leveling the playing field for women’s sports. In this conversation, Andrea Brimmer, Chief Marketing and PR Officer at Ally, shares how the brand is challenging the long-standing status quo in sports media coverage and investment—across leagues like the WNBA, NWSL, and beyond. From launching bold media investment pledges to partnering with athletes and reimagining what brand equity really means, Andrea reflects on Ally’s broader mission to drive impact through action. And as the intersection of sports, media and purpose grows more powerful than ever, she’ll be joined by voices shaping the future of the game—from the court to the front office. This session is a call to rethink investment, visibility, and what it truly means for a brand to show up in culture.