Extending Sports Sponsorships into Entertainment Wins

MONDAY, JUNE 8
12:00-12:30pm
Tribeca X Main Stage
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Imagine Entertainment, DICK’S Sporting Goods, and Fox Sports are proving that sports sponsorships can be the starting point for premium entertainment, not just logo placement. Through documentaries like Big Dreams (ESPN) and Summer of ’94 (Fox), this panel explores how to turn brand investment into stories audiences actually want to watch, and what’s next for the partnership model.
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Marc Gilbar

President of Brands, IP, & Partnerships, Imagine Entertainment
Marc leads storytelling collaborations with a variety of brands across all of Imagine Entertainment. Notable projects include the Summer of 94 on Fox (Dick’s), Tribeca Official Selection John Bronco on Hulu (Ford), Tribeca Winner and Oscar-shortlisted doc Coded: The Hidden Love of J.C. Leyendecker on Paramount+ (P&G) and acclaimed Disney+ series Light & Magic about the pioneers of modern VFX.

Frank Igrec

Director, Creative & Entertainment - DICK'S Sporting Goods
With more than five decades in sports, Frank brings the perspective of a lifelong athlete. He competed as a three-sport athlete and reached Division I. He has coached youth sports for over 10 years and helped shape the creative vision of 350+ productions, serving as executive and creative producer across documentaries, films, commercials, and series.

Ariana Rotstein

Senior Producer, Original Content - Fox Sports
Senior Producer of Original Content at FOX Sports, overseeing sports documentaries across the network's linear platforms. She leads projects from initial concept through final delivery, collaborating with athletes, leagues, and brand partners to bring distinctive stories to the screen. Her work has earned multiple Sports Emmy nominations. A UCLA grad and former All-American gymnast, Rotstein brings creative vision to storytelling at the intersection of sports, media, and partnerships.

Alyssa Meyers

Moderator (Senior Reporter, Marketing Brew)
Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. She's also written about podcast and audio advertising for Marketing Brew and Business Insider, and started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.