Kansas City Chiefs Chief Media and Marketing Officer Lara Krug sits down for a candid fireside conversation about the creation and vision behind Foolish Club Studios, the NFL’s first team-led entertainment venture. From scripted films and docuseries to branded content and digital storytelling, Krug unpacks how the Chiefs are redefining what it means to be a sports brand in today’s media landscape. The conversation will spotlight key milestones—including their Hallmark partnership and upcoming docuseries—while exploring how storytelling, fandom, and innovation are driving the next playbook for brand expansion.