Betting on Zero

Documentary Competition

World Premiere

USA | 98 MINUTES

BETTING ON ZERO

Documentary
Allegations of corporate criminality and Wall Street vendettas swirl throughout this riveting financial docu-thriller. Controversial hedge fund titan Bill Ackman is on a crusade to expose global nutritional giant Herbalife as the largest pyramid scheme in history. He argues the company targets working class Latino communities with a ‘business opportunity’ that is nothing more than a scheme. Meanwhile, Herbalife execs defend their product as a genuine opportunity, and accuse Ackman of being an unadorned market manipulator out to bankrupt them in order to make a killing off his billion dollar short position against the company. Amidst the heated rhetoric on both sides, who has the moral standing?

Ted Braun’s (Darfur Now) documentary presents a high-stakes chess game between the corporation and the individual that moves between the ethically fluid world of high finance to the personal grounds where the battle plays out with startling immediacy. Probing themes of fraud and greed, Betting on Zero is an engrossing deep dive into the moral complexities raised when astronomical sums of money—and no less than the American Dream itself—are on the line.

—Cara Cusumano

CAST & CREDITS

Directed by Ted Braun

Braun's film Darfur Now won the NAACP Image Award for best documentary of 2007 and was named one of 2007’s top five documentaries by the National Board of Review. Braun graduated magna cum laude, Phi Beta Kappa, from Amherst College.
Director
Ted Braun
Screenwriter
Ted Braun
Producer
Glen Zipper, Devin Adair
Editor
Leonard Feinstein
Cinematographer
Buddy Squires
Composer
Pete Anthony
Executive Producer
Sonya Burres
Cast
Bill Ackman, Michael O. Johnson, Julie Contreras, Julio Ulloa, Zac Kirby, Douglas Brooks.

CONTACTS

Press Contact
Betsy Rudnick Fernand
Sunshine Sachs
New York, NY 10016
Phone: 212 691 2800
Rudnick@sunshinesachs.com
US Sales Contact
John Sloss
Cinetic Media
Beverly Hills, CA 90211
Phone: 212 204 7979
sales@cineticmedia.com
Print Source
Disharoon Scott
DIGITAL SANDBOX, LLC
Marina Del Rey, CA 90292
International Sales Contact
John Sloss
Cinetic Media
Beverly Hills, CA 90211
Phone: 212 204 7979
sales@cineticmedia.com