Whether prêt-á-porter or haute couture, behind all the glamour and glitz, the fashion industry is just as cutthroat as any other. So how does an emerging designer's passion and talent turn from sketches on a pad to a powerhouse label? Douglas Keeve, who profiled an established designer in his film Unzipped, turns the cameras in on young, up-and-coming designers in Seamless. The Council of Fashion Designers of America and Vogue magazine recently established an award to help aspiring designers. Reeve focused on four of the ten New York designers as they compete for the first annual CFDA/Vogue Fashion Fund, which could finance their dreams: Alexandre Plokhov of Cloak; Lazaro Hernandez & Jack McCollough of Proenza Schouler; and Doo Ri Chung of Doo.Ri. Fresh, ambitious, and promising are words used to describe each of them-and broke, which is why the CFDA/Vogue Fashion Fund is so important to them. Keeve delves into the challenges and struggles facing each designer professionally and personally. Plokhov's girlfriend is on the other side of the Atlantic and he regularly works long hours and comes home to an empty apartment. Proenza Shouler's Hernandez and McCollough are partners in the business and in life. Doo.Ri. is basically a one-woman show whose studio is in the basement of her family's dry cleaners in New Jersey. Keeve has created a fascinating journey of four people, which is at times touching and at others heartbreaking, but that leads up to one suspense-filled moment. [Formerly titled The Fund.]