What happens to film when brands become producers? Filmmakers and brand managers are uniting like never before to make everything from shorts to feature-length films to episodic series. The results of these partnerships are stretching the traditional sponsor role and creating new opportunities for filmmakers. Hear from successful brands that are vying to take on the role of producer.

Panelists include ESPN Films Director of Development Dan Silver; GE Executive Director of Global Digital Marketing Linda Boff; VICE Media, Inc. Executive Creative Director Danny Gabai and Red Bull Media House Head of Distribution Greg Jacobs. Moderated by strategic consultant Nancy Schafer.