Tribeca is working with American Express this holiday season to help small businesses throughout the country. You’ve probably heard of Black Friday and, more recently, Cyber Monday. Small Business Saturday is a promotion designed to support the small businesses that fuel our economy and invigorate communities.

At the same time, American Express Cardmembers get $25 back as a reward for “shopping small”! Register your card today.

In a way, small business is akin to independent filmmaking, don’t you think? And like indie filmmakers, these creative entrepreneurs deserve our attention. In order to kick off your holiday shopping, Tribeca is shining a little extra light on the moms-and-pops whose local, independently-owned businesses deserve the attention of holiday shoppers on the Saturday after Thanksgiving and beyond. Happy holidays!

Where will you shop small this Small Business Saturday? Share your favorites in the comments below.