Kimberly Paige had nearly two decades of brand marketing experience under her belt when she joined BET Media in 2019 as EVP, Chief Marketing Officer, just as the company was entering their 40th year. Paige was presented with a unique opportunity to redefine, and revitalize, the BET legacy brand. For Paige, it was essential that the company move beyond a one-dimensional view of its audiences to consider the broad range of contexts these consumers occupy in order to connect with audiences in more meaningful ways. Paige knew the BET brand revamp hinged on building a strong relationship between brand and consumer through authentic means of cultural expression. In this session, Kimberly Paige will illuminate her strategic approach to the BET brand revolution and why it wasn’t just about future-proofing the BET brand, but ensuring the brand reflected the world we live in. 

SPEAKERS: Kimberly Paige, EVP & Chief Marketing Officer, BET Media Group

MODERATOR: Luz Corona, Community Editor at Adweek