Publicis Groupe recently announced a bold new vision and approach that puts AI at the core of its business. Companies across every industry and vertical are exploring AI and leveraging it in new ways across creative, media, production and more. Publicis Media CEO Dave Penski will be joined by editor-in-chief of Ad Age, Jeanine Poggi, to discuss the future of AI in advertising and media, the promise it holds for brands, and how it will power a new era of connected commerce to drive continued business growth for marketers.

Daniel (DC) Cherry III is SVP & General Manager on the global Adidas Originals, Basketball, & Partnerships team, leading Originals L.A. – a cultural lifestyle innovation footwear, apparel, & accessories business unit based in Downtown Los Angeles. As one of the driving creative forces in brand storytelling and cultural marketing in the 21st century, DC will discuss lessons he’s learned to connect more credibly to culture to drive brand creativity, confidence, & results.

Every mother has a story. Catalyzed by her own harrowing experience, Christy Turlington Burns founded the nonprofit Every Mother Counts with the mission to make pregnancy and childbirth safe, respectful, and equitable for women across the globe. Recognizing that statistics alone cannot capture the impact of maternal mortality, Turlington Burns placed storytelling at the core of Every Mother Counts’ advocacy strategy. Using filmmaking, like their Giving Birth in America documentary series, Every Mother Counts has humanized the maternal crisis, making it relatable and compelling for a broad audience and underscoring the importance of authentic communication to drive social change. In this illuminating conversation, Christy Turlington Burns will be joined by CNN anchor Abby Phillip, who is herself a powerful advocate for maternal health. Phillip shared her own personal and heartrending experience with childbirth in her episode of The Whole Story on CNN “Homebirth Journey: Saving Black Moms”, driving much-needed awareness for the Black maternal health crisis. Together, Turlington Burns and Phillip will spotlight the power of storytelling to inspire action and create meaningful change for every mother, everywhere.

Hollywood stalwart and live television sensation, Terry Crews, is taking a bold step into the creative agency realm with the launch of his new company Super Serious. The venture aims to redefine entertainment across various mediums including TV, movies, concerts, art, live events, physical products and branded content. The inception of Super Serious also marks a reunion for Crews with Co-Founder Matt O’Rourke – the pair worked together on the now legendary Old Spice campaign while O'Rourke was at Wieden and Kennedy, which revolutionized brand engagement through entertainment. Joining Crews and O'Rourke is COO and Partner Paul Sutton, a legend in the advertising world with a track record of bringing innovative campaigns to life for disruptive agencies like CP+B. Together. This trio is set to explore the expansive landscape of entertainment, guided by their shared philosophy that 'Everything is Entertainment.

In the wake of Barbie, new opportunities have emerged for brands to co-create — and consequently, own — the entertainment they have historically interrupted. Rising up to meet the demand are a roster of Hollywood producers who understand that the future of marketing lies in harnessing the power of premium storytelling to connect with consumers on a deeper and more authentic level. Two key architects of this new paradigm of fluidity between talent, brands, and entertainment are Michael Sugar (Spotlight, The Knick) and Daniel Rosenberg (Inside Man, Odd Mom Out). Sugar is the CEO and Founder of Sugar23, a management, production company which is deeply invested in the convergence of brands and Hollywood. Sugar has been awarded the Oscar® for Best Picture for Spotlight, and has been nominated for multiple Emmys and Golden Globes, and has received two Television Academy Honors, two AFI awards, and two Peabody Awards. Rosenberg is a writer, award-winning producer and co-founder of Piro, a creative shop and production company specializing in premium branded and mainstream entertainment. Alongside AdWeek’s Olivia Morley, Sugar and Rosenberg will illuminate why the marketing industry is going all-in on Hollywood and why brands should seize the opportunity to make original, mainstream entertainment—not advertisements—to drive culture resonance, long-term brand awareness and ultimately, profit.

Michelle St. Jacques has spent the past five years on a mission to invigorate Molson Coors and its portfolio of brands in North America. After joining the company in 2019 as chief marketing officer, St Jacques was promoted to chief commercial officer in 2023. Through both roles, she has implemented a bold vision for Molson Coors’ brand portfolio, helping to transform the legacy beermaker into a full-fledged beverage company. In her role as chief commercial officer, St. Jacques is harnessing the power of marketing, sales, innovation, and digital capabilities to unlock the next phase of cultural resonance for seminal brands like Coors, Miller, Blue Moon, Simply Spiked and more. In this enlightening session, Kerry McKibbin, President of Mischief @ No Fixed Address, will sit down with Michelle St. Jacques to illuminate how she's been able to drive transformative growth for Molson Coors as it boldly pursues its next chapter.

ReelShort is the new big thing in short-form storytelling, delivering smartphone-friendly melodramas to millions of viewers worldwide. In this illuminating conversation with Joey Jia – CEO and Founder of Crazy Maple Studio, the company behind the ReelShort app – he will share insights into the profitable business of producing ultra-short, binge-worthy shows with emotionally charged storylines delivered directly to smartphone devices and right into the hands of drama-hungry viewers. This session will provide insights into how vertical streaming shows have become a billion-dollar industry in China, how Jia aims to make the bite-sized sensation equally successful in the United States, and why serialized short-form storytelling is the future of streaming. In partnership with ReelShort.

Byron Allen has always been fiercely independent. Driven by a desire to build something of his own, Allen founded Allen Media Group in 1993, which now encompasses AMG Entertainment Studios and its expanding portfolio of 10 cable networks, including the Weather Channel, JusticeCentral.TV, and Cars.TV, a theatrical movie distribution company and, most recently, a growing stable of Big Four-affiliate broadcast television stations.

Attend the Global Premiere of The Final Copy of Ilon Specht, a new, short documentary about the late eponymous McCann Copywriter whose idea ignited a beauty revolution. From TRAVERSE32 and two-time Oscar-winning® director Ben Proudfoot now comes the intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic 'Because I'm Worth It' tagline in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever. Through intimate interviews with Ilon and her daughter, this film captures the impact of one woman's extraordinarily courageous spirit and creative mind – and the ways in which her belief in the value of every individual – irrevocably transformed women’s abilities to define their own worth. The film will be followed by a powerful conversation with Ben Proudfoot, actor and activist Jane Fonda, actor Aja Naomi King, McCann Worldgroup Global CEO Daryl Lee, CCO at McCann NY Shayne Millington, and L’Oréal Paris, Global Brand President, Delphine Viguier-Hovass, which will explore the themes presented in the documentary including notions of a woman’s worth, the value of the female voice in the creative industry and the enduring impact felt by generations of women around the world when they hear the words “Because I’m Worth it.”

We all have heard the news: artificial intelligence, algorithms and embedded advertising are transforming the future of media and entertainment. But what about community? In this engaging panel we will hear from leaders who are leveraging media and entertainment catalyzed communities to foster connections, curate content and create impact.

Through his weekly Screentime newsletter, Bloomberg’s Lucas Shaw gives readers a front row seat to the collision of Hollywood and Silicon Valley. A frequent guest on Matt Belloni’s hit podcast The Town, Shaw is one of the most prolific and trusted voices reporting on the state of the media and entertainment industry today. In this insider conversation, Lucas Shaw will discuss the convergence of media, entertainment, technology and business. In partnership with Bloomberg Screentime

Over half a billion people worldwide live with diabetes, yet many still go undiagnosed and lack access to proper care, education and resources. Beyond Type 1 is a global movement working to help those with diabetes not only survive — but thrive. In order to course-correct the way diabetes has been vastly underrepresented and often mischaracterized in media and pop culture, Beyond Type 1 partnered with writer/director Kelsey Bascom on her feature film Quarter, a powerful coming-of-age drama that authentically depicts the real day-to-day experiences of living with type 1 diabetes. Featuring the always-iconic Brooke Shields, Quarter proved a rare opportunity to bring to life a story about diabetes, told by those living with it. In this powerful session, writer/director Kelsey Bascom, actress Brooke Shields, her daughter Rowan Henchy and Beyond Type 1’s SVP Growth & Partnerships Jae Trevits will sit down with ESPN’s Adam Schefter, a strong advocate for diabetes awareness, to illuminate the power of storytelling to drive impact, inspire the community, and change the global conversation around what it really means to live with diabetes.

Storytellers at the top of their game share a unique look into the innovations around original story development, novel ways to package stories, and the power of partnerships across film, TV, publishing and beyond. With a focus on the evolution of horror, film producer Roy Lee (The Ring, Barbarian, Late Night With the Devil), Comic Book Publisher Axel Alonso (Hotell, The Ribbon Queen, Not All Robots), and Hollywood Executive Zach Studin (Hotell, Old Haunts, The Forest) invite you to peek behind the bloody curtains to learn about the storytelling process straight from creators who will bring you the future of fear.

Albert Bourla, Chairman and CEO of Pfizer, is committed to building trust because patients must first trust breakthroughs before they can change lives. In a time of change and disruption in healthcare, Pfizer is advancing innovation and working to help patients as they make the best choices about their health. Behind-the-scenes documentaries, podcasts and innovative ways of sharing patient stories are among Pfizer's key strategies for strengthening understanding with patients and other key stakeholders. With a focus on driving scientific and commercial innovation needed for a transformational impact on human health, Dr. Bourla leads Pfizer in its purpose, “Breakthroughs that change patients’ lives.” One of the preeminent voices in purpose-driven storytelling is award-winning journalist and #1 New York Times best-selling author Katie Couric. Couric co-founded Katie Couric Media, a multimedia news and production company on a mission to drive important conversations around today’s biggest issues. In this rousing session, Couric and Dr. Bourla will discuss the power of storytelling and innovation to inspire action, build trust in communities around the globe and move the world forward.

Empowerment and unlocking possibilities has always been at the core of Canva’s DNA. On the journey to empower every business globally, discover how, by leading with impact as the north star, Canva has unlocked substantial growth and created a loyal community of brand advocates. In this vivid keynote, Canva’s VP of Consumer Marketing Kristine Segrist will illuminate how brands can successfully unlock the power of purpose. In partnership with Canva.

It’s an exciting and dynamic time for the automotive industry as General Motors is transforming through the greatest period of disruption in decades. Alan Wexler, SVP of Strategy & Innovation at General Motors, and Melissa Grady Dias, Global Chief Marketing Officer at Cadillac, will discuss how GM is positioning itself for success in the EV race by keeping a keen focus on its customers. From the way customers shop to how they use technology in vehicles, GM is meeting customers where they are and creating experiences that delight and deliver exactly what they want.

After leaving a long career in advertising, Jonny Bauer joined Blackstone – the private equity juggernaut to found the company’s brand strategy and transformation practice. Recently, Bauer spun out his team out of Blackstone to an independent operation called FundamentalCo, with Blackstone as their founding anchor client. FundamentalCo is a brand-led value creation company that’s changing the consultancy model from an efficiency-based model to a vision based one. For Bauer, a company’s brand should be thought of as a filter to inform decision-making, not a wrapper to justify decision-making. Tapped to spearhead the product and experience arm of FundamentalCo as Executive Creative Director is former J. Crew president, television personality, fashion icon and brand visionary Jenna Lyons. Lyons has been at the forefront of creative influence for decades, from cementing the J. Crew brand’s legacy, being named Editor in Chief at Large for The Coveteur magazine, to co-founding her own direct-to-consumer beauty brand, LoveSeen. In this illustrious conversation, Bauer and Lyons will come together to illuminate why mastering the fundamentals of brand strategy is key to any company's success.

OKX CMO Haider Rafique and BBDO Worldwide CEO Andrew Robertson delve into the future of marketing, particularly exploring how advancements in technology and web3 will play a crucial role in shaping the industry's future

From film to art or music, new patrons from the corporate world have reimagined what is possible for creative storytelling in the brand arena. While the opportunities to create inspired and impactful content are immense, pairing corporate DNA with the right storytelling channels can be a delicate balancing act. Join the co-founder and Chief Creative Officer of WeTransfer Damian Bradfield and Brian Newman, founder of Sub-Genre, for an eye-opening discussion on what happens to branded content once the artist has done their part, how brands can use the art of storytelling to bolster their value proposition, and how picking the right avenue for distribution can help bolster impact and influence. In partnership with WeTransfer

Every storyteller knows that AI will change how we generate ideas and insights, as well as how we create and innovate. But what if a smarter world powered by AI turns out to be one where ideas are less differentiated? Will these tools democratize and spark creativity, or lead to more homogeneity across the spectrum of creative expression? In this conversation, CEO of IPG Philippe Krakowsky will explore the role of human craft and imagination as we enter this new era.

Kimberly Paige had nearly two decades of brand marketing experience under her belt when she joined BET Media in 2019 as EVP, Chief Marketing Officer, just as the company was entering their 40th year. Paige was presented with a unique opportunity to redefine, and revitalize, the BET legacy brand. For Paige, it was essential that the company move beyond a one-dimensional view of its audiences to consider the broad range of contexts these consumers occupy in order to connect with audiences in more meaningful ways. Paige knew the BET brand revamp hinged on building a strong relationship between brand and consumer through authentic means of cultural expression. In this session, Kimberly Paige will illuminate her strategic approach to the BET brand revolution and why it wasn’t just about future-proofing the BET brand, but ensuring the brand reflected the world we live in.

In today’s digital world, the lines that separate a filmmaker from a writer from a content creator have become increasingly blurred. A new class of creatives are pushing the boundaries of content creation by diversifying the mediums they use - from social media to advertising to mainstream entertainment - and the types of audiences they reach. Nicolas Heller is a commercial director and documentarian best known to his 3m social media followers as @newyorknico where he celebrates New York's colorful side, earning him the nickname “The Unofficial Talent Scout of New York.” Heller will be joined in conversation by writer, actor, director Asher Grodman, who recently wrote and directed the mega-viral short film Jacksonville Jaguars Schedule Release Video (a 2024 Tribeca X Award Official Selection), and comedian, producer, Tribeca alumni and internet multi-hyphenate Kareem Rahma, best known for his two critically acclaimed and massively viral internet TV shows @keepthemeterrunning and @subwaytakes. Alongside President of Whalar Talent Victoria Bachan, Heller, Grodman and Rahma will discuss how to creatively collaborate with brands and the art of cultivating your own voice in the age of social media. In partnership with Whalar.

In this session, Ariana Stolarz of Accenture Song, the world’s largest tech-powered creative group, will sit down with Tim Pastore of Smuggler Entertainment, the production company behind the documentary “Messi’s World Cup: The Rise of a Legend” about the power of storytelling through the lens of one of the greatest stories of our times: Messi’s. One of the most powerful, loved brands in the world. A brand story, two decades in the making. A story about fandom, content co-creation, and exponential growth. About myths and fairy tales. A story so uniquely and deeply human that transcends anything that ChatGPT could ever draft.

Father-son duo, music icon Jon Bon Jovi and his son Jesse Bongiovi, shared a vision to disrupt the rosé wine category with a wine brand unlike anything on the market. In collaboration with award-winning winemaker Gérard Bertrand, Jon and Jesse created a rosé that perfectly blends the sophistication of French wine with the laidback Hampton’s lifestyle – and in a stroke of branding genius, they named it Hampton Water. With an evocative design, a catchy name and a transportive brand story, Hampton Water first took over every pool on Long Island and quickly went on to become one of the top selling rosé wines in the country. In this delicious session, get immersed in Hampton lifestyle with Jon, Jesse and moderator Donny Deutsch, On Brand Podcast Host and one of leading branding mavens of our time, as they come together to discuss the creative evolution behind their mega-successful brand story, the future of Hampton Water, and the brand’s charitable causes.

ReelShort is the next big thing in smartphone-based, short form content. The key ingredient to ReelShort’s success? Their unique and innovative approach to storytelling. On the ReelShort app, viewers are able to escape the real world and immerse themselves in minute-long, highly addictive episodes. The ReelShort creative team – Archer Zhao, Sophie Xiong, Sunyin Zhang , and Kate Tucker Fahlsing – will take audiences on an awe-inspiring journey through the creative evolution of how they bring their stories and content to life. You won't want to miss this exclusive peek behind the curtain to see how the drama is created. In partnership with ReelShort

As the industry shifts and evolves through new mediums and new modes of distribution, brands are increasingly moving away from traditional advertising and tapping into the power of storytelling and entertainment to reach new audiences, inspire culture and foster community across the globe. Creative collaboration between a brand and an artist is the heartbeat of brand storytelling, but in the streaming era, partnering with the right platform can be just as instrumental to a project’s success. In this collaborative session, Jamie Cutburth, EVP of Marketing and Content Partnerships at NBCUniversal will sit down with Kate Oppenheim, EVP of Tribeca Studios and Managing Partner at mssng peces, to discuss how media companies, brands and agencies can creatively collaborate to create meaningful content that resonates, while leveraging multiple platforms to deliver brand stories at the right time, on the right screen to audiences everywhere. In Partnership with NBCUniversal

Brands have a plethora of different tools at their disposal to reach the audiences they want, but none are as intimate and engaging as audio storytelling. Podcasting provides an exciting growth opportunity for brands as the medium itself offers a unique opportunity for listeners to get immersed in the storytelling, creating a new kind of connection to the content they hear. The right podcast for the right audience can build deep connections that are measured in minutes and hours, not just fleeting seconds. And podcast listeners take their favorite shows into parts of their lives that can't be reached with a newsletter, a YouTube video, or even an Instagram post. When brands engage podcasting as part of their storytelling repertoire, they can build familiarity and affinity with consumers - but only if they do it right. The brands that have the most success in podcasting build great listening experiences that stand out by blending in; making the brand not an interruption to the story but part of the story itself. This session brings together insights from brands, creators and podcast industry researchers to reveal the methods and the magic of audio as a powerful tool for brand storytelling.

People are bombarded with more than 3,000 brand messages a day, only remembering one or two. And human attention spans are shrinking to eight seconds, less than that of a goldfish. This session will explore how brands like Mastercard are cutting through the clutter and connecting with people through shared, universal passions – like music, entertainment, and gastronomy. Hear from Mastercard EVP of Global Brand and Innovation about connecting with people in non-traditional ways through enhancing the experiences and things they love most.

You’ve made a beautiful brand-funded film but don’t have access to a big distribution platform. Now what? This session will explore how you can use other channels — earned media opportunities to unexpected theatrical venues to emerging content platforms and educational distribution — to reach your target audience without breaking your marketing budget. Alongside moderator Angela Matusik, founder of A.M. Stories, Passion Point Collective Founder & CEO Marcus Peterzell, Founder & CEO of Kinema Christie Marchese, and WaterBear Chief Content Officer Megan Wells, will come together to discuss how to do a lot with a little, measuring success, not just impressions, getting your film integrated into pop culture media, the value of holding community screenings in unexpected venues, and what brands can learn from both traditional and nontraditional distributors.

Finding viewers in a shifting media landscape can pose problems for marketers as audiences further fragment across platforms and devices. DIRECTV Advertising’s convergent solutions across linear and streaming ensure the juice is always worth the squeeze for audiences and advertisers alike. Brian Cordes, Head of Client Partnerships & National Offices at DIRECTV, will illuminate how advertisers can deftly navigate across platforms with an audience-first mindset to make sure their messages are meeting viewers wherever and whenever they consume the premium content they love. In partnership with DIRECTV Advertising

In today’s fragmented media market, how can brands carve out distinct identities and forge deep connections with their audiences? Indeed and Mazda, although different, are united by a shared vision: harnessing the transformative power of storytelling to elevate the lives of their customers and stand out in a crowded marketplace. This compelling discussion will feature Jennifer Warren, VP of Global Brand Marketing at Indeed, and Julia Svoboda, Director of Marketing at Mazda North American Operations. They will explore how storytelling not only enhances brand reputation but also serves as a strategic tool to differentiate and strengthen their market presence. By focusing on emotive and inspiring narratives, they demonstrate that storytelling is not just an art but a crucial business strategy that brings brands closer to their audiences in meaningful ways.