You’ve made a beautiful brand-funded film but don’t have access to a big distribution platform. Now what? This session will explore how you can use other channels — earned media opportunities to unexpected theatrical venues to emerging content platforms and educational distribution — to reach your target audience without breaking your marketing budget. Alongside moderator Angela Matusik, founder of A.M. Stories, Passion Point Collective Founder & CEO Marcus Peterzell, Founder & CEO of Kinema Christie Marchese, and WaterBear Chief Content Officer Megan Wells, will come together to discuss how to do a lot with a little, measuring success, not just impressions, getting your film integrated into pop culture media, the value of holding community screenings in unexpected venues, and what brands can learn from both traditional and nontraditional distributors.

SPEAKERS: Marcus Peterzell, Founder & CEO, Passion Point Collective; Christie Marchese, Founder & CEO, Kinema; Megan Wells, Chief Content Officer, WaterBear

MODERATOR: Angela Matusik, Founder, A.M. Stories