Celebration of The Most Famous Line in Advertising and the Woman Who Wrote It – World Premiere Screening of "The Final Copy of Ilon Specht"

Jane Fonda

Aja Naomi King

Delphine Viguier-Hovasse

Ben Proudfoot

Academy Award-winning director

Daryl Lee

CEO, McCann Worldgroup

Shayne Millington

Chief Creative Officer, McCann New York

Attend the Global Premiere of The Final Copy of Ilon Specht, a new, short documentary about the late eponymous McCann Copywriter whose idea ignited a beauty revolution. From TRAVERSE32 and two-time Oscar-winning® director Ben Proudfoot now comesthe intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic 'Because I'm Worth It' tagline in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever. Through intimate interviews with Ilon and her daughter, this film captures the impact of one woman's extraordinarily courageous spirit and creative mind – and the ways in which her belief in the value of every individual – irrevocably transformed women’s abilities to define their own worth. 

The film will be followed by a powerful conversation with Ben Proudfoot, actor and activist Jane Fonda, actor Aja Naomi King, McCann Worldgroup Global CEO Daryl Lee,CCO at McCann NY Shayne Millington,and L’Oréal Paris, Global Brand President, Delphine Viguier-Hovass, which will explore the themes presented in the documentary including notions of a woman’s worth, the value of the female voice in the creative industry and the enduring impact felt by generations of women around the world when they hear the words “Because I’m Worth it.”

SPEAKERS: Jane Fonda, Actor, Activist; Aja Naomi King, Actor;Ben Proudfoot, Academy Award-winning director, and Delphine Viguier-Hovass, Global Brand President, L'Oréal Paris; Shayne Millington, CCO at McCann NY

MODERATOR: Daryl Lee, CEO, McCann Worldgroup

Tribeca X Partners