It’s an exciting and dynamic time for the automotive industry as General Motors is transforming through the greatest period of disruption in decades. Alan Wexler, SVP of Strategy & Innovation at General Motors, and Melissa Grady Dias, Global Chief Marketing Officer at Cadillac, will discuss how GM is positioning itself for success in the EV race by keeping a keen focus on its customers. From the way customers shop to how they use technology in vehicles, GM is meeting customers where they are and creating experiences that delight and deliver exactly what they want.

SPEAKERS: Alan Wexler, SVP of Strategy & Innovation, General Motors; Melissa Grady Dias, Global Chief Marketing Officer, Cadillac

MODERATOR: Jenny Rooney, Chief Experience Officer at Adweek