In this session, Ariana Stolarz of Accenture Song, the world’s largest tech-powered creative group, will sit down with Tim Pastore of Smuggler Entertainment, the production company behind the documentary “Messi’s World Cup: The Rise of a Legend” about the power of storytelling through the lens of one of the greatest stories of our times: Messi’s. One of the most powerful, loved brands in the world. A brand story, two decades in the making. A story about fandom, content co-creation, and exponential growth. About myths and fairy tales. A story so uniquely and deeply human that transcends anything that ChatGPT could ever draft.

SPEAKERS: Ariana Stolarz, Global Chief Strategy Officer, Marketing, Accenture Song; Tim Pastore, CEO & Co-founder, Smuggler Entertainment