People are bombarded with more than 3,000 brand messages a day, only remembering one or two. And human attention spans are shrinking to eight seconds, less than that of a goldfish. This session will explore how brands like Mastercard are cutting through the clutter and connecting with people through shared, universal passions – like music, entertainment, and gastronomy. Hear from Mastercard EVP of Global Brand and Innovation about connecting with people in non-traditional ways through enhancing the experiences and things they love most.

SPEAKERS: Cheryl Guerin, Executive Vice President, Global Brand Strategy & Innovation, Mastercard

MODERATOR: Yasmin Gagne, Associate Editor, Fast Company