In today’s digital world, the lines that separate a filmmaker from a writer from a content creator have become increasingly blurred. A new class of creatives are pushing the boundaries of content creation by diversifying the mediums they use - from social media to advertising to mainstream entertainment - and the types of audiences they reach. Nicolas Heller is a commercial director and documentarian best known to his 3m social media followers as @newyorknico where he celebrates New York's colorful side, earning him the nickname “The Unofficial Talent Scout of New York.” Heller will be joined in conversation by writer, actor, director Asher Grodman, who recently wrote and directed the mega-viral short film Jacksonville Jaguars Schedule Release Video (a 2024 Tribeca X Award Official Selection), and comedian, producer, Tribeca alumni and internet multi-hyphenate Kareem Rahma, best known for his two critically acclaimed and massively viral internet TV shows @keepthemeterrunning and @subwaytakes. Alongside President of Whalar Talent Victoria Bachan, Heller, Grodman and Rahma will discuss how to creatively collaborate with brands and the art of cultivating your own voice in the age of social media. In partnership with Whalar. 

SPEAKERS: Nicolas Heller (aka New York Nico), Filmmaker; Asher Grodman, Writer, Director, Jacksonville Jaguars Schedule Release Video; Kareem Rahma (@subwaytakes, @keepthemeterrunning), Comedian, Producer 

MODERATOR: Victoria Bachan, President, Whalar Talent