Daniel (DC) Cherry III is SVP & General Manager on the global Adidas Originals, Basketball, & Partnerships team, leading Originals L.A. – a cultural lifestyle innovation footwear, apparel, & accessories business unit based in Downtown Los Angeles. As one of the driving creative forces in brand storytelling and cultural marketing in the 21st century, DC will discuss lessons he’s learned to connect more credibly to culture to drive brand creativity, confidence, & results.

SPEAKERS: Daniel (DC) Cherry III, SVP & General Manager, Adidas Originals L.A. 

MODERATOR: Chaucer Barnes, Chief Marketing Officer, Translation + United Masters