Standing Out Through Uplifting Brand Storytelling
Jennifer Warren
Julia Svoboda
Lucia Moses
In today’s fragmented media market, how can brands carve out distinct identities and forge deep connections with their audiences? Indeed and Mazda, although different, are united by a shared vision: harnessing the transformative power of storytelling to elevate the lives of their customers and stand out in a crowded marketplace. This compelling discussion will feature Jennifer Warren, VP of Global Brand Marketing at Indeed, and Julia Svoboda, Director of Marketing at Mazda North American Operations. They will explore how storytelling not only enhances brand reputation but also serves as a strategic tool to differentiate and strengthen their market presence. By focusing on emotive and inspiring narratives, they demonstrate that storytelling is not just an art but a crucial business strategy that brings brands closer to their audiences in meaningful ways.
SPEAKERS: Jennifer Warren, Vice President of Global Brand Marketing, Indeed; Julia Svoboda, Director of Marketing at Mazda North American Operations
MODERATOR: Lucia Moses, Media Correspondent, Business Insider