Finding viewers in a shifting media landscape can pose problems for marketers as audiences further fragment across platforms and devices. DIRECTV Advertising’s convergent solutions across linear and streaming ensure the juice is always worth the squeeze for audiences and advertisers alike. Brian Cordes, Head of Client Partnerships & National Offices at DIRECTV, Mike Venables, Managing Director, Head of Media, US Brand Advertising & Experiential Marketing at Citi, Maryann Zuarino, DIRECTV Advertising, and Mike Fisher, Executive Director of Investment Innovation at GroupM will illuminate how advertisers can deftly navigate across platforms with an audience-first mindset to make sure their messages are meeting viewers wherever and whenever they consume the premium content they love. In partnership with DIRECTV Advertising.

SESSION 1:

Brian Cordes, Head of Client Partnerships & National Offices, DIRECTV

Mike Venables, Managing Director, Head of Media, US Brand Advertising & Experiential Marketing at Citi

SESSION 2:

Maryann Zuarino, DIRECTV Advertising

Mike Fisher, Executive Director of Investment Innovation at GroupM